2D Explainer Videos for B2B SaaS, Fintech & Healthcare.

We partner long-term with founders, marketing, and product teams to turn complex products into clear, conversion-focused explainer videos for the US, EU, and APAC markets.

Trusted by SaaS, fintech, and healthcare teams worldwide

Client logos including Sisense, GitLab, Meta, Amazon, Tripadvisor, and Dentsu — companies PSTUDIO has produced explainer videos for

200+ explainer videos shipped · 4+ years focused on B2B SaaS & Tech · Clients across the US, EU, and Asia

Your product is great. But it’s hard to explain in 60 seconds.

That’s where a focused explainer video partner comes in.

– Buyers don’t read long product pages — they skim and bounce.

– Decks and sales calls are packed with jargon, not stories.

– Internal teams struggle to explain what you actually do in one sentence.

– You know you need a video, but don’t have a partner who understands SaaS, fintech, or healthcare.

We turn complex products into clear, conversion-focused explainer videos.

We’re a 2D animation studio specializing in B2B SaaS, fintech, and healthcare stories.

Every video is built to do one job: move your buyer from “I don’t get it” to “This makes sense — let’s talk.”

01
Strategy-first

We clarify the message, audience, and use case before drawing a single frame.

02
Built for funnels

Homepage hero, product page, sales deck, ads, or onboarding — each video has a clear role.

03
Designed for B2B buyers

We speak the language of ARR, trials, compliance, workflows, and integrations.

04
Long-term partnership

We learn your product once, then help you ship video assets every quarter.

Who we partner with

We work best with B2B teams who treat video as a core part of their go-to-market — not a one-off asset.

B2B SaaS & DevTools
Early-stage and growth-stage SaaS founders and product marketing teams who need to explain complex platforms, APIs, and workflows.

Healthcare MedTech explainer video sample

Fintech & Financial Services
Digital banks, payment platforms, and fintech products must build trust while staying compliant and easy to understand.

Industrial engineering animation showcase

Healthcare, MedTech & Digital Health
Health SaaS, clinics, and medical device companies explaining sensitive workflows to patients, providers, and investors.

Industrial engineering animation showcase

Industrial & Logistics Tech
Supply-chain and logistics platforms visualizing dashboards, automations, and real-world impact.

Where your explainer video actually works

Homepage & product explainer

Make your first impression clear. A 60–90 second explainer that lives above the fold on your homepage or product page.

Click to watch example

Product demos & feature launches

Show how it works, not just talk about it — for launches, release notes, and changelog highlights.

Click to watch example

Investor & fundraising stories

Explain your market, product, and traction in a tight narrative for pitches and demo days.


Click to watch example

Sales enablement & outbound

Give reps a short video they can send before or after a demo to shorten sales cycles.


Click to watch example

Internal training & change management

Help internal teams understand new tools, workflows, and initiatives quickly.


Click to watch example

Onboarding & in-app education

Teach new users the ‘aha moment’ in under 90 seconds to reduce churn and support tickets.

Click to watch example

A clear process from idea to final file

We keep the process simple, collaborative, and predictable — so you always know what’s happening next.

01
01. Discovery & script



We start with your goals, audience, and distribution plan. Then we write a script that ties your value prop to a clear call to action.

02
02. Visual direction & storyboard


We define the visual style, then map every scene to the script so your team can see the full story before we animate.

03
03. Voiceover & animation



Once the storyboard is approved, we record the voiceover and bring everything to life with custom 2D animation.

04
04. Delivery & variations



You get ready-to-use files for your homepage, sales deck, social, and ads — plus short cutdowns if needed.

Transparent pricing. No template videos.

Most of our projects for B2B SaaS and tech companies land between $2,000 and $7,000, depending on length, complexity, and how many variations you need.

For a deeper breakdown, see our honest pricing guide.

Launch (from ~$2K)

For early-stage teams shipping their first homepage explainer.

– 60–75 seconds

– Script, storyboard, custom 2D animation

– 1 main version + 1 social cutdown

Growth (from ~$3.5K–$5K)

For teams running multi-channel campaigns and sales enablement.

– 60–90 seconds

– Additional time for message refinement and stakeholder reviews

– Extra cutdowns for ads and outbound

Scale (from ~$6K+)

For funded teams and complex stories (multi-product, multi-audience).

– Deeper strategy, multiple deliverables, localization options

– Perfect for product suites, platform overviews, or investor stories

A healthcare SaaS platform needed a clear story for clinic decision-makers.

We created a 75-second explainer that they now use on their homepage, product demos, and outbound emails.

Selected work

Got a question?

Ready to make your product easier to buy?

Tell us about your product, your buyers, and where the video will live.

We’ll come back with a simple plan, timeline, and a ballpark quote — no hard sell.